Indeed. There is a lesson inside this post for advertisers and government, and that is "be careful who you choose to sponsor your campaign". In the turkey twizzler/school meals debacle you used as an example, the government clearly over-estimated the degree of national fondness for the irritating and over-exposed twerp Jamie Oliver. Rather than being inclined to follow his lead, many of us may have vowed that we should hear him out and do just the opposite - I know I did Iceland on the other hand have made an astute choice in Kerry Catona. This girl is indeed a champion of those "mothers" who would rather smoke than cook. In fact I would go so far as to describe her as a patron saint of that particular group. As such those "smart mums" probably would be inclined to waddle off to Iceland, fag-in-gob, on her recommendation
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Iceland on the other hand have made an astute choice in Kerry Catona. This girl is indeed a champion of those "mothers" who would rather smoke than cook. In fact I would go so far as to describe her as a patron saint of that particular group. As such those "smart mums" probably would be inclined to waddle off to Iceland, fag-in-gob, on her recommendation